Special characters such as * % & # and ^, have been known to trigger spam filters, so be sure to use them sparingly as well. You have limited real estate for your subject line, and multiple exclamation marks can come across as spammy. Taking the example we used earlier, imagine we added punctuations – a lot of them: GET 40% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!!!!!!!!!!!!!! Related: Your Guide to Writing the World’s Best Email Subject Lines 2. But it also needs to be the right word.ĭick’s Sporting Goods does a good job subtly calling out “MORE”, “BIG” and “NOW” in the subject line examples below. Using caps in an email can be effective if you use it on a single word in a subject line. So you should use caps in subject lines very carefully. It can come across as though you are yelling, which can have a negative impact on your email performance. Imagine receiving an email with a subject line like this in your inbox: GET 40% OFF YOUR NEXT PURCHASE RIGHT NOWĬhances are you would take one of three actions: ignore it, delete it, or mark it as spam.īefore pressing send, keep in mind that USING EXCESSIVE CAPITALIZATION CAN SCARE AWAY SUBSCRIBERS AND KILL YOUR OPEN RATES. Here are six of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates. Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but it’s easy to make mistakes when writing them.Ĭommitting these subject line sins can drastically reduce your open rates, but avoiding them is easy if you know what to look for.
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